AAA Auger Tulsa is now Custom Services

AAA Auger Tulsa is now Custom Services at 918.641.5551

Custom Air Conditioning, Heating & Plumbing of Broken Arrow bought the Tulsa branch of Texas-based AAA Auger to garner “a stronger plumbing presence in Tulsa,” said company founder and president Bob Townsend.

“Adding AAA Auger’s employees and their expertise to our team will allow us to offer even broader plumbing services and better response times,” he said.

The Dec. 11 transaction was the company’s 20th in 34 years of business in this area. Custom Service was founded in 1980 by Townsend and his wife, Dana.

This brings the Custom employee count to 60 and “opens up more opportunities for journeyman plumbers to work in a well-established, professional organization … keeping more qualified plumbers in Oklahoma,” Townsend said. The state requires proficiency testing and licensing of plumbers.

Custom Services generates an annual $7 million to $8 million in revenue from the Tulsa region and also devotes $145,000 to personal development and staff training, offering employees the opportunity to improve their technical expertise, communication skills and business knowledge, said Townsend.

The name AAA Auger implies it did just sewer line cleaning but it is a full-service plumbing business and does residential, commercial and light industrial. AAA has been in business 50 years but its Tulsa office has been open nine years.

A month ago Auger owner David Cross, of Dallas, called Townsend to say he was about to shut his Tulsa office down to open another in Houston but wanted to find a Tulsa home for his local employees.

The acquisition was beneficial for Townsend because he gained Auger’s customer base and was able to bring eight of its employees (two apprentices in training, two office personnel and four plumbers) into the firm, he said.

“The plumbers can do anything from sewer drain cleaning to piping replacement on large jobs,” Townsend said. “They are very focused on plumbing and can do anything plumbing-related and we needed that in our company as plumbing was a very minor part of what we did and this makes us a major player in the market — eight plumbing service trucks with their four and our plumbing crew,” said Townsend.

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